J. Harvest & Frost 2024 v1 | Page 21

J . H & F 17 2024

BLACK BOW

THE ULTIMATE IRON FREE SHIRT WITH REVOLUTIONARY SPILL PROTECTION , AND PROBABLY THE LAST GREAT SHIRT YOU ’ LL EVER NEED . SAY GOODBYE TO IRONING , UNTIMELY COFFEE SPILLS AND BUSINESS LUNCH STAINS . THANKS TO ADVANCED NANOTEX TECHNOLOGY , THE BLACK BOW HAS YOUR BACK . BLACK BOW IS SET OUT TO BE THE WORLD ’ S BEST WORKING SHIRT . YOUR NOW ABLE TO TEST IT IN ITS NATURAL ENVIRONMENT - YOUR LIFE .
SPLIT YOKE
The construction of the yoke involves splitting the yoke , rotating the parts in the correct angle and sowing them back together . This allows the fabric a bit more stretch which gives you improved freedom of movement and a better fit . We also added mechanical stretch in the material to make it comfortable to look this sharp .
SOFT MODERN CUT AWAY COLLAR WITH HIDDEN BUTTON DOWN
No more of anti-gravity collar . These collartips stays put with the Hidden Button Down feature .
ELASTIC COLLAR BUTTON
In the strive to make the worlds best working shirt , we made a pledge to ourselves . Before retiring we would make a patented solution to the problem many ( including ourselves ) have . Closing the top button in the collar , is for some very uncomfortable or even impossible . This should be possible to amend .
We have taken the first step in that direction . The top collar button is fastened with elastic tread instead of the traditional one . This makes room for extra movement and is more comfortable to wear . A small , but important , step towards our big aim at making the finer wear work .
NEVER IRON
Everybody knows about Non Iron . Sometimes it ’ s true and sometimes , not so much . We already have Non-Iron on most of our shirts , and we are confident that you have tried it and found it to be one of the ones that works . We were not content . There is still some room for improvement , said Tor Bjarne ... Which of course there was . Enter ; Never Iron . Life is bigger than creases .
A Never Iron shirt stays crisp through out the day , due to the taped seams and the wrinkle resist treatment . The activator for the Never Iron function is however moisture . So it needs to get damp or wet to straiten out the small amount of creases accumulated during the use of the shirt .
NANO TECHNOLOGY
Beside our regular acclaimed style and finish , we went further into the construction of the fabric . We went far into the fabric . We enhanced the fibres on a molecular level , maintaining the feel and look of the cotton , but made it more resistant towards liquids and oils . Both from the outside and the inside . So if you spill , or get a nervous sweat attack , minutes before your big meeting , you still look like a million bucks . Brush it of and nail that presentation .