IXL Social Enterprise Case Studies Energy January 2012

Revolutionizing the way to make energy affordable for everyone Table 2. SunnyMoney Product Range and Pricing Category Product Phone Charger? Supplier RRP Target Market S1 $7.43 Students S10 N D.Light $10 Low income households FireFly Mobile Lamp (formerly FireFly 12 mobile) Y Barefoot Power $20.25 Low income households who own a mobile phone Y Greenlight Planet $28.13 Rural households with mobile phones (prosperous farmers, teachers, etc.) S250 Y D.Light $50 Powapack Jnr (1.5 & 2.5 Watt) Y Barefoot Power $36.75 $57.75 PowaPack 5 Watt Mid Range (Low) D.Light Sun King Pro Entry Level N Y Barefoot Power $95.25 Rural households, rural offices, rural dormitories PowaPack 15 Watt Y Barefoot Power $222.30 $322.50 Rural households, rural offices, rural dormitories, rural classrooms and clinics Mid Range (High) Upper Range Macro Range 9

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