IXL Social Enterprise Case Studies Energy January 2012

Executive Summary /Table of Contents Revolutionizing the way to make energy affordable for everyone Going beyond the status quo - to create bigger, better, bolder, faster, and cheaper solutions SunnyMoney wants to transform lighting in Africa 3 Millions of people in Africa could benefit from better lighting solutions Light increases productivity and enriches life Adequate light sources are widely available in Africa, but millions of people rely on expensive off-grid lighting Access to light also means access to energy 3 SunnyMoney is working to bring affordable off-grid solutions to Africa SunnyMoney is a social enterprise that evolved out of SolarAid SunnyMoney offers micro-lighting solutions SunnyMoney has had a hard time building scale 8 SunnyMoney needs to address many challenges to achieve their goal The market isn’t aware of the product, and potential customers are hard to reach Potential customers don’t quickly see the benefits Many customers can’t pay up front, or over time The supply chain can’t respond quickly, and SunnyMoney’s batteries have an expiration date 11 SunnyMoney needs new and better solutions to achieve wide-scale, transformative impact 12 Are there new customers and experiences to target? Are there new ways to deliver SunnyMoney’s solutions? Are there new offerings that SunnyMoney can bring to the market? Are there new ways to produce SunnyMoney’s solutions? Are there new business models? Are there new partners to collaborate with? Can SunnyMoney get off-grid solar power and light to one million households by the end of 2013? 15

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