A Porsche Design custom-built chronograph .
PAY IT FORWARD
Michael Thompson Editor-in-Chief | mike @ isochronmedia . com
s you see by our cover story about Porsche Design ’ s new Custom Design Built Timepieces program , customized
A watchmaking is more important today than ever before . Dig further inside this issue and you ’ ll read about another example of watch personalization in our story about Steven Huyton ’ s ability to design an Avant Garde watch plucked from any collector ’ s imagination and , eventually , place it on his or her wrist .
And while not all enthusiasts ache to match their choice of wheels with their chosen wrist timekeeper , and very few can afford to underwrite a one-off work of art , many collectors do desire a deeper connection to their next watch beyond simple color coordination .
For many , that connection starts with a gift . How many watches do you own that you received with a bow at a holiday or for a birthday or anniversary ? And did that gift inspire your lifetime of horological addiction ?
For many , the answer is yes . With one straightforward gesture of thanks or affection , the person who presented you with your first wristwatch seeded a lifetime of ( usually ) happy collecting memories .
Why not pay it forward ? Especially at this time of the year when gift giving is in the air , we suggest spreading the horological love , so to speak , by visiting your favorite watch dealer ( virtually , or in person if possible ) to pass along your enthusiasm to a deserving friend or relative .
And as always , International Watch is here to help . You ’ re holding an issue full of suggestions in a variety of price ranges . For those who like to spread the love even further afield , check out our “ Doing Good ” department , where we feature stories about watchmakers that back charitable causes .
However you approach buying your next watch , whether as a selfpurchase or as a gift , remember that first watch you received and the joy it continues to generate . Then , we suggest you peruse this issue , look online and talk with your favorite fellow watch nerd . The happiness you create will likely live on . And , just maybe , in a few years we might include that person on the iW subscriber list .
Enjoy the holidays and may you greet the New Year exactly on time .
Regards ,
6 | INTERNATIONAL WATCH | WINTER 2021