Inside Porsche Design places an all-new Porsche Design WERK 01.100 – a COSC-certified chronograph caliber .
FEW TOPICS REV UP COLLECTORS AS MUCH AS WATCHES AND AUTOMOBILES . PORSCHE DESIGN HAS KNOWN THIS EVER SINCE FERDINAND ALEXANDER PORSCHE DESIGNED THE FIRST PORSCHE CHRONOGRAPH 1 IN 1972 . IT WAS THE FIRST-EVER ALL-MATTE-BLACK WATCH , AND IT SET THE STAGE FOR FIVE DECADES OF CUTTING- EDGE WRISTWATCH CREATIVITY FROM HIS THEN-NEW STUDIO , PORSCHE DESIGN .
This year , Porsche Design has launched a program meant to inspire budding F . A . Porsches who , like Professor Porsche , want to design and wear a wristwatch inspired by – and infused with – Porsche ’ s automotive legacy .
Watch collectors and Porsche owners can now create a customized Porsche Design chronograph that perfectly matches the Porsche 992 or Porsche 911 of their dreams – or the one in their garage .
With the new Porsche Design Custom Built Timepieces program , fans
can combine an almost endless array of colors , materials , fonts and displays using the new Porsche Design online watch configurator .
The configurator , found directly on the Porsche Design website , offers options and operations far exceeding any other online watch customization program , effectively placing the Porsche enthusiast directly behind the leather-covered wheel , with a clear roadmap toward designing a truly individualized watch .
THE PROCESS Porsche Design released the streamlined online configurator this September after six years of development . The process itself echoes the customization process that Porsche has offered buyers of its famed 911 for years , but expands the type and breadth of options from which a buyer can choose when creating a dream chronograph .
For more than thirty years , Porsche customers have been able to enhance their personal dream car with many individual details through
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