For the LEO , Wilbur created a type of coded language to feed the unusual jump hour display .
“ No one on Earth who saw those pieces would know what the Roswell symbols mean . So I created my own code . On the watch the hours come together with coded symbols ,” he adds .
LIMITED EDITIONS Wilbur will make fifty examples of the LEO in its initial JW 1.1 version , but he plans to eventually build three-hundred LEO watches in a variety of hues and with customized finishes and materials .
The LEO complements WILBUR ’ s existing lineup , which also includes the EXP watch and the Launch Edition , both of which are square-cased modular watches built with an artful mix of steel , ceramic and silicon components .
“ We ’ ll make those in about 5,000 units per year ,” he explains . “ Two models are on the website now and two more are coming .” He notes that these modular designs offer him the creative leeway to create some ‘ crazy ’ Wilbur watches .
The Wilbur LEO JW1.1 is priced starting at $ 32,500 .
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