In a recent report, another DTC site has been called out as
offering thinly vetted products and has been called out for
selling non-authentic branded items. How can ShopWorn
guarantee that every single product and all of its
merchandise is confirmed legitimate?
Because we exclusively source our merchandise from the
brands boutiques or its authorized retailers, ShopWorn is able
to guarantee 100% authenticity for every product we sell.
Can you offer some insight as to the process that ShopWorn
uses to certify and acquire watches and other merchandise?
Over the years, ShopWorn has built strong relationships around
the world with brands and authorized retailers. We continue
building these relationships with multiple worldwide ShopWorn
teams regularly connecting with new partners.
Does Shopworn actually own the inventory and have
physical possession?
Yes, we own every item available on our site, all available for
immediate delivery.
What separates Shopworn from other
direct-to-consumer platforms?
While most direct-to-consumer watch platforms build their
inventory by buying from consumers or from unauthorized
channels leaving customers at risk of receiving merchandise that
hasn’t been properly evaluated, all of our watches come directly
from authorized retailers or brands. We are, without hesitation,
able to guarantee all of our products are 100% authentic.
How is ShopWorn being received from both the supply side
(retailers and brands) as well as the sales side (consumers)?
Retailers and brands are very happy working with us as we’ve
given them an avenue to continuously replenish their stock.
When we take unsold merchandise from them, they are now
able to focus their energy and resources on new merchandise.
As such, ShopWorn is viewed as a platform that is an asset
in the future of ecommerce within the luxury goods sector.
CEO of Graham watches, Eric Loth, has said:
“Shopworn.com is a key contributor to the economic
development of luxury watchmaking in the USA. Building a
trustworthy digital platform and collaborating with them to
create a win-win-win situation helps the brand and retailers to
keep the market clean and supply at optimal cost. Effectively
keeping the market “à jour” and offering the brand added
value for their clients, ShopWorn.com points out the need to
transform the business of luxury goods.”
As for consumers, ShopWorn has quickly become a trusted
site where they feel comfortable purchasing 100% authentic
luxury products at a great value.
A testament to our products and our white glove customer
service can be seen by taking a look at our reviews at
trustpilot.com: www.trustpilot.com/review/www.
shopworn.com
Does Shopworn prefer to re-finish and make each
wristwatch as close to perfect as possible, or do you
leave in “as-is” condition?
In order to be true to our name “ShopWorn,” we leave items in
“as is” condition. That being said, however, we will never offer
a product that isn’t up to our stringent standards. We aim for
all merchandise on our site to be virtually indistinguishable
from new and will reject product that doesn’t meet this goal.
Can you envision Shopworn ever having a physical outlet,
location, or even a pop-up store?
Yes, we are exploring that project now and expect to have pop
ups and “ShopWorn Boutiques” in select major retailers in the
near future.
Do you see any other products as a good fit for the
Shopworn business model? If so - what might they be?
We currently have over sixty brands on our website across the
watch, jewelry and accessory categories and expect to double
that by the end of 2020.
We feel the “ShopWorn” model is a fit for most luxury
branded categories. We are quickly expanding the number of
brands in our handbag category and launching an eyewear
category, as well as exploring many others.
How do you value each item? Do you work with the brands in
any way to project pricing and therefore the brand’s image -
or is the pricing purely market driven?
We do extensive research on all items we purchase to make
sure we can offer the best products at a great value to the
consumer. However, as we view our relationships with both
retailers and brands as partnerships, our key goal is to
protect the brand image, which is why we always coordinate
with our partners.
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