ShopWorn
BY GARY GIRDVAINIS
NEW PLATFORM TACKLES OLD PROBLEM
Creating a new space within the direct-to-consumer online model is no
mean feat, but ShopWorn has carved a niche for itself. ShopWorn says
authenticity is guaranteed, while the somewhat painful monetary loss of
immediate depreciation is avoided entirely.
VOIDING THE PITFALLS OF
ON LINE INVENTORY
AGGREGATORS THAT MAY
NEVER ACTUALLY SEE THE WATCHES
THEY SELL, ShopWorn’s own model is to
work directly with authorized retailers
and brands to take physical possession
of every watch they sell. Each watch is
individually inspected and confirmed “as
new” and has never been consumer
owned - just lightly handled while being
shown to potential customers, according
to Shopworn. Shopworn adds that it
offers a new customer experience from
the moment a customer orders a
genuine watch to the professional
packaging, delivery and beyond.
Customers remain the focus, says
Shopworn, which offers a growing
selection of brands, each carrying
Shopworn’s own two-year warranty.
ShopWorn’s Warranty covers
manufacturer’s defects, including the
watch movement, hands, and dial. If
there is a problem with any of these
elements related to defective material or
workmanship under normal use,
ShopWorn will repair your watch free of
charge. Additionally, ShopWorn offers a
14-day money back guarantee. You may
return your purchase for a full refund as
long as it has not been worn and is in the
same condition as received.
A
82 | INTERNATIONAL WATCH | WINTER 2020
iW had a chance to sit down with the CEO Larry Birnbaum to dig a
bit deeper into the new business model:
GG: How does ShopWorn alleviate
the risks of buying non-authenticate
merchandise, including
wristwatches?
LB: ShopWorn is a unique concept that
specializes in purchasing “store
display” branded designer
merchandise directly from brands and
authorized retailers. Our products have
never been sold to a consumer.