iW Magazine Winter 2020 | Page 22

DIALED IN Horological News CHRONO24 ADDS AI WATCH SCANNER APP Online watch retailer Chrono24 has released the new Watch Scanner in their smartphone app. This feature can identify a watch and display its current market value with one photo. The Watch Scanner compares the photo with around 15,000 watches in Chrono24’s database and then presents the user with the timepiece’s brand, model, and a price estimate based on the listings on Chrono24. Users can also choose to create an auto-filled listing and sell the watch on Chrono24 or add the watch to their Watch Collection and track its performance. The tool can now identify 15,000 different watch models, allowing users to search for and sell luxury watches with a single click of their smartphone camera. The Chrono24 Watch Scanner is now available in the Chrono24 app for iOS and Android. THE HYPE JOINS BASELWORLD About fifteen independent watch brands that previously exhibited as ‘The Hype’ in a hotel near the show will join Baselworld in 2020 and will be grouped together under the banner “The Watch Lounge.” The Watch Lounge will complement Les Ateliers (which brings together independent watchmakers) and the redesigned Watch Gallery, which includes companies that range from start-ups to established brands that want to expand their distribution. According to Roderich Hess and James Henderson, organizers of the Watch Lounge, their concept aims to present a more informal atmosphere that will gather more than fifteen brands with media and collectors in a “relaxed and interactive way.”  22 | INTERNATIONAL WATCH | WINTER 2020