DIALED IN Horological News
BEAUGESTE NOW REPRESENTS
BAUME & MERCIER
BeauGeste Luxury Brands is the new exclusive
agent for Baume & Mercier in the United States
and Canada. The New York-based distributor
and representative says it will renew the
Richemont brand’s commitment to serve
its network of authorized retailers in North
America. BeauGeste Luxury Brands, founded
in 2015 by Thierry Chaunu, also represents
Chronoswiss, Eberhard, Kerbedanz, Reservoir
and international jewelry brands
such as 404PlaceVendome, Bagués-
Masriera Barcelona 1839 and the newly
launched Lladró Jewelry.
VACHERON CONSTANTIN PARTNERS
WITH THE LOUVRE
Vacheron Constantin signed a partnership with the Louvre pledging
to collaborate with the famed museum on creative projects aimed at
promoting art, creation and beauty through a multicultural approach.
The partnership, a continuation of Vacheron Constantin’s work
on archiving and restoring artisanal practices, will notably take the
form of horological projects inspired by the Louvre’s masterpieces.
You may recall that in 2016 Vacheron Constantin supported the
restoration of the clock named La Création du Monde, a masterpiece
of 18th century horology presented to King Louis XV in 1754 and
deposited by the Musée national des châteaux de Versailles et de
Trianon in the Louvre.
“We could not have dreamt of a better partner for a constructive
dialogue on the themes of art and culture, ” said Louis Ferla, CEO
Vacheron Constantin, while Jean-Luc Martinez, President-Director
of the Musée du Louvre, added “I am delighted that Vacheron
Constantin, a Maison committed to the patient and demanding
workmanship involved in Haute Horlogerie, now finds in the Louvre
a repertoire and techniques that reinforce and magnify its concern
for beauty.”
WINTER 2020 | INTERNATIONAL WATCH | 19