The Nomos Autobahn Nomos dial designs The Nomos DUW 3001.
Tangente Bauhaus, in three sizes Nomos Ludwig, back side
showing movement The new Nomos Orion
neomatik 41 date olive gold
date, the window is at 4 o’clock, an unconventional position.
“We wanted to show that we could make our own movement,
construct our own date mechanism and put it on the outside, which
is technically more pleasing,” Höhnel said. “And that we could go
much bigger with the date.”
In a unique design twist for the new Tangente Neomatik 41 date,
the date window is replaced with dots around the edge of the watch.
Two red dots frame the current date. Michael Paul, another in-house
designer, designed this watch.
In collaboration with German furniture designer Werner Aisslinger,
Nomos this past year produced the Autobahn Neomatik 41 Date, a
new watch designed specifically for the DUW 6101. This four-year
project resulted in a watch with a deep, curved dial with a seconds
subdial at 6 o’clock and rounded stripes from 4 o’clock to 8 o’clock,
echoing the look of a car dashboard. Beneath the seconds subdial
is the date window, which is opened to reveal three dates with the
proper date in the middle.
“Autobahn stretches our brand identity a little,” Höhnel said. “It’s
a little bit sportier and very close to the Nomos core identity. The
typography changed by opening up the very narrow numbers. For
92 | INTERNATIONAL WATCH | WINTER 2019
me it’s a very special watch.”
Berlinerblau is precisely what one would expect a design studio
in Berlin to look like. The long narrow space in a pre-war industrial
building contains color swatch posters, 3D mood boards and dial
designs in draws. The studio is also in line with the clean and
reduced style of the Bauhaus esthetic that is very much a part of
the brand.
The staff in Berlin designs every part of the watch, including
the case and straps. In addition, it creates all the advertising and
marketing materials (print and online) and all of the point-of-
sales materials, which explains the consistent look for all Nomos
marketing materials.
“We started with printing materials fifteen years ago and
decided that it’s a good idea to keep all the creative and design
work in house and manage it in Berlin,” Höhnel said. “It’s proper
to have the office in Berlin with its vibrant culture and art and its
international climate.”
It’s this combination of traditional Glashütte watchmaking and
modern Berlin design that makes Nomos one of the most original
watch brands in the world.
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