FRANCOIS-HENRY
BENNAHMIAS,
Francois-Henry Bennahmias
CEO Audemars Piguet
BY VASKEN CHOKARIAN
WE HAVE TO CHALLENGE
OUR TEAMS LEFT AND
RIGHT ON EVERYTHING
WE DO, WHETHER IT’S ON
THE MECHANICAL SIDE OR
THE DESIGN SIDE.
Royal Oak Concept GMT, now with a flying tourbillon
WORKING TOGETHER AS A TEAM IS A PRIMARY STRATEGY AT AUDEMARS PIGUET, AND FRANCOIS-
HENRY BENNAHMIAS IS THE HEAD COACH. HE HAS BEEN WITH AUDEMARS PIGUET SINCE 1994 AND
SERVED AS ITS U.S. PRESIDENT FROM 1999 TO 2012 WHEN HE WAS NAMED INTERIM CEO. OFFICIALLY
STARTING AS CEO IN 2013, BENNAHMIAS HAS HELPED PROPEL AUDEMARS PIGUET TO DOUBLE-DIGIT
GROWTH IN EACH OF THE YEARS SINCE.
WE CAUGHT UP WITH BENNAHMIAS IN 2018 FOR A CHAT. BELOW ARE EXCERPTS FROM OUR
DISCUSSION, IN WHICH HE EXPLAINED HOW TEAMWORK CREATES A SMARTER WORKFORCE – AND
HELPS DRIVE SALES.
WINTER 2019 | INTERNATIONAL WATCH | 53