iW Magazine Winter 2017/18 | Page 96

How different –or the same--is your approach to designing ladies and men’s watches? These are absolutely two different worlds. For men we talk about the movement, the finishing, the materials, the com- plication. For ladies watches it’s more emotional– and more difficult to understand. It’s more in terms of taste and also more in terms of surfaces and finishing. Yes there is more emphasis now on technical features, but our approach is still different, still less mechanical and more about passion. We already make beautiful jewels, so it is easier for a com- pany like us to make beautiful watches for ladies. What prompted you to make the moonphase display so large for the new Lvcea Moonphases? So many of the moonphases you find on the market have a very small moon display. Since this is the primary element on this model, we wanted to emphasize it. Can you offer our readers and teaser to an upcoming new Bulgari watch you’re working on? We will continue to work on our main categories, or pillars, but it’s not possible to tell you what those will be. The ultra- thin watches are a great asset for us, so we will continue to work in this segment. We will continue to work on Octo, Finissimo, Serpenti and Lucia. Lucia Moonphase Bulgari’s Octo Finissimo, with three world records WINTER 2018 | INTERNATIONAL WATCH | 97