iW Magazine Winter 2017/18 | Page 25

LWR News LEADING WATCH RETAILERS FELDMAR SOL MELLER MEMORIAL BLOOD DRIVE A SUCCESS he first annual Sol Meller Memorial Blood Drive, held by Feldmar Watch Company in Los Angeles, was the first of many more to come. November 30, 2017, marked the second anniversary of Sol Meller’s passing at age sixty-nine. In memory of Sol, who during his life was an extremely generous blood and platelet donor for Cedars-Sinai Medical Center, the first Blood Drive received eighty-eight participants, from which sixty-nine units of blood were collected. The event ran well past the scheduled time with donors graciously awaiting their turn to give. All those who donated received a Feldmar Watch Company First Annual Sol Meller Memorial Blood Drive t-shirt, a commemorative medal, and were entered to win one of numerous luxury prizes gifted to the store by its brand partners. Mark your calendars for next year, as the Second Annual Sol Meller Memorial Blood Drive will take place on November 30, 2018. T 26 | INTERNATIONAL WATCH | WINTER 2018 iWMAGAZINE .COM