Hublot Classic Fusion Tourbillon Orlinsky King Gold
Hublot’s new Classic Fusion
Tourbillon Orlinski, made with a
clear sapphire, King Gold or
ceramic case.
HOW DO SEE THE WATCH INDUSTRY IN FIVE YEARS?
It will fly. The art of watchmaking is eternal. That is why in a watch there is
something mystical. It has a soul because it is made by hand. It is made by
hands and fingers backed by 300 years of tradition.
Our challenges are the need to teach the young people to wear a watch.
But if they have never worn a watch, or don’t you know anything about
watches, have never dreamt about a watch, and they don’t know one brand
that makes watches, how can you sell them a watch when they are thirty-five
years old? So it is important to educate them when they are young. Maybe
we’ll do the Biver education center for Millennials…we teach them to wear
watches, and then one day teach them to wear two.
Vasken Chokarian is director of iW Middle East
SUMMER 2019 | INTERNATIONAL WATCH | 47