SERPENTS AND GOLD CO-STAR IN BULGARI’S DESERT DEBUTS THIS
PAST JANUARY DURING WATCH WEEK IN DUBAI. THE BRAND JOINED
ITS LVMH BRETHREN TO SHOWCASE NEW WATCHES FOR 2020. The
jewelry and watchmaking company, which capitalizes on its deep Italian
design and Swiss watchmaking prowess, adds several effervescent new
models to its snake-head shaped Serpenti collection while also adding
new gold, steel and ceramic finishes to its record-holding ultra-thin Octo
Finissimo collections.
SERPENTI & DREAMS
Emphasizing a host of new and updated watches in its Serpenti
Seduttori and Divas’ Dream collections, Bulgari sets the bar high by
hatching a newly complicated Serpenti, the Serpenti Seduttori Tourbillon,
with which Bulgari welcomes mechanical movements back to its collection
58 | INTERNATIONAL WATCH | SPRING 2020
of small watches for women.
Within the snake-head-shaped Serpenti Seduttori Bulgari places its new
tourbillon caliber (BVL150) in the watch’s most prominent position just
below the center to leave no doubt about the highly complicated nature of
the watch’s movement.
Bulgari designed the movement specifically to fit and be clearly visible
within the small Serpenti case. Bulgari watchmakers assured full
transparency by developing a clear sapphire bridge to better display the
tourbillon. Likewise, the tourbillon is highly visible from the back thanks to
a sapphire crystal caseback. Bulgari also hand-decorated the entire caliber
and then rhodium-plated it for extra brilliance, while utilizing a special
diamond setting technique to ensure a thin case while also maximizing
the watch’s high-carat glitter. The Serpenti Seduttori Tourbillon is being
offered with either a rose gold or a white gold case on a leather strap, or