Dialed In
HOROLOGICAL
NEWS
BY MICHAEL THOMPSON
TAG HEUER UPDATES
CONNECTED WATCH
AG HEUER IN MARCH DEBUTED THE THIRD EDITION
TAG HEUER CONNECTED WATCH with a host of updates
aimed at enhancing the watch’s sportiness and
increasing the ability of the wearer to customize it.
Now with two right-side pushers, the case and design of the
three 45mm steel cases or the one blackened titanium-cased
watch now largely echoes the brand’s more traditional
chronographs. You’ll find recognizable TAG Heuer lugs (with both
polished and brushed finishes), an angled ceramic bezel, rotating
crown and screwed caseback, but all now teamed within a more
traditional chronograph two-pusher case profile.
TAG Heuer has also developed a new Sports app, complete with
a much-requested heart rate monitor, to enhance the activities
options for the new watch, powered by Wear OS by Google.
With built-in GPS, the TAG Heuer Connected watches provide
updated, highly detailed tracking for golf, running, cycling,
walking, fitness and other sessions and access daily connected
services. Using the app, wearers can personalize the watch’s
appearance and its reporting and notifications capability.
TAG Heuer has also updated the OLED touchscreen (protected
by a scratch-resistant sapphire crystal) so that the wearer can
choose from between five always-on faces inspired by TAG Heuer
mechanical or digital dials.
These include a three-hand version of the Heuer 02
manufacture movement skeletonized dial, a Carrera Heuer 01
dial, a liquid crystal-like display and an unusual algorithm-based
neural network animation named Orbital.
Interestingly, TAG Heuer has also provided an option pixel-
intense “tribute” face inspired by the hexagonal nanotube
structure of the TAG Heuer carbon composite hairspring.
All the new watch faces can be set to these different dial
options in a variety of colors.
To extend the battery life, the screen alternates between
active and ambient mode, but it always indicates time. The steel
versions of the watch feature a new, interchangeable bracelet
system to accommodate a bracelet or strap. Here, TAG Heuer
offers a choice of rubber straps in a classic black scale pattern
with red stitching, perforated red, orange or khaki, all with a
folding buckle. Each watch is fitted with a magnetic battery
charger and comes with a travel pouch.
The new TAG Heuer Connected watch is available to order,
from select retailers all TAG Heuer boutiques, as well as online
www.tagheuer.com.
T
22 | INTERNATIONAL WATCH | SPRING 2020