The Eden Rock Hotel
in St. Barths
WHILE MANY WATCH BRANDS ARE TURNING TO BRAND AMBASSADORS
and so-called “social media influencers” to get further exposure in house-
holds around the world, Hublot has been successfully taking another tact:
global partnerships. During the past fifteen years, the brand has aligned
with a variety of sports, arts and lifestyle organizations.
Don’t get me wrong. Hublot still has ambassadors (approximately two
dozen), but its real far-reaching impact occurs when the Hublot name is
magnified in the market as a result of these creative partnerships.
“Every year Hublot has an important partner theme,” says Ricardo
Guadalupe, Hublot CEO. “In 2020 it will be soccer. Soccer has been
instrumental for world awareness. Millions of people follow it and maybe
they can’t all afford to buy a Hublot watch, but they are seeing the brand on
the referee board, which is now in the shape of a clock, and all over the soccer
fields.”
Hublot holds a variety of soccer partnerships ranging from partner to
official watch and official timekeeper with organizations such as FIFA World
Cup and the UEFA Nations League Finals and Euro Cup. It also has had an
important relationship for nine years with Scuderia Ferrari.
More recently, the brand has been delving deeply into lifestyle
partnerships that enrich both partner brands, working with fine design
houses like Berluti and Italia Independent, as well as with artists, musicians
and world-class resorts. It is a continuance in these lifestyle relationships
that spawned the release of the recent Hublot Eden Rock Limited Edition
watches.
HUBLOT CLASSIC FUSION ST. BARTHS WATCHES
The new Hublot Classic Fusion and Classic Fusion Aerofusion Chronograph
Special Edition Eden Rock St. Barths watches were unveiled to the world
this past December during a celebratory weekend in the French West Indies
that marked the grand re-opening of the iconic Eden Rock Hotel. The hotel,
like the rest of the island, had suffered a blow from Hurricane Irma in 2017,
and has been closed for renovations ever since.
Eden Rock, long a hot spot socialites and celebrities, is situated atop a
quartzite bluff that extends on either side to swank beaches (Nikki on one
SPRING 2020 | INTERNATIONAL WATCH | 67