Will you continue with movements like the thin repeater inside the Divas
Dream Finissima Minute Repeater?
We will arrive with new innovations every year. It is also a matter of
matching new markets. But again, there is no market until there are
products to offer. This is something we are monitoring. We do have demand
for simpler complications, mechanical pieces with one or two functions. It is
less of a collector’s spirit and more of a regular user’s spirit.
How did you decide to launch the new steel Octo Finissimo Automatic?
It was obvious. We have this amazing success with the titanium Finissimo
collection and we had pushed to the ultimate stage in the innovation.
The Finissimo has such high recognition from all of our partners, so
there was no question of the idea to expand the product to meet today’s
standards with steel on steel and gold on straps, which are basics in
ninety-five percent of watch company collections. It is also a way for us
to expand our reach with watch connoisseurs. So we have launched this
well-known category of products while maintaining our standards for the
Finissimo collection.
This is also another way to introduce Bulgari as a watchmaker. This gives
our staff more possibilities to present Bulgari as the watchmaker against
other watchmakers in the same classic categories.
We will have additional debuts in April and in September. We are now
showing you pieces that are available very soon, not many months down
the line. Clients can get confused when they hear about new products but
don’t see them in stores. We will be debuting more jewelry pieces, plus new
pieces in the other collections as well.
What is interesting about the pieces we are showing right now is that
they highlight our capacity to innovate both from a design perspective and
from a mechanical perspective. We are not a jeweler making watches; we
are true Swiss-born watchmakers making watches for more than 100 years,
including more than forty years in Switzerland.
The leadership we have on micromechanics like the small tourbillon is a
way to say look at us for what we are.
We are a watchmaker with a different origin, with a different perspective
on watchmaking that gives us new designs. We have a talent for creating
designs that are different.
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