FROM THE EDITORS Letters + Events
The MB&F Legacy
Machine Flying T, which
debuted just ahead of
Baselworld 2019,
features black lacquer
around its namesake
flying tourbillon tower.
Nancy Olson
DIGITAL AND PRINT
A
Managing Editor | [email protected]
ccording to the Pew Research Center, about two-thirds of U.S. adults get news on social media sites; one-in-five gets news there
often. But many of these consumers are skeptical about the information found there, and a majority say they fully “expect the
news they see on social media to be largely inaccurate.”
IT SEEMS THAT CONVENIENCE AND SPEED ARE THE MAJOR ads or unexpected audio to jar one’s full attention and concentration.
DRIVING FORCES behind this, and no one can argue with that—even if the So what does this mean for the person straddling print and digital, wishing to
tradeoff is a bit of imprecision in the facts department. A push of a button, be as well informed as possible, while at the same time au courant? Keep strad-
anywhere, anytime, apparently trumps the more time-intensive action of dling, and take the best from each.
engaging a book or a magazine or a newspaper. For example, iW magazine and iwmagazine.com each have a unique
But according to business writer Anna Kec, print media nonetheless holds perspective and each enhances the other. The former offers an in-depth look at
an important place in how we get our news, and it is “not going anywhere,” she its subject matter, and it appeals to those wanting to linger and learn, savoring
says. Here are some reasons why. and re-reading favorite stories and authors time after time, issue after issue.
Print media is still very ingrained in our collective memory and can offer IWmagazine.com, and our attendent social channels, offer popular, easy-to-
an attractive combination of entertainment, education, news and other infor- access, up-to-the-minute daily news hits about watches and watch happenings.
mation, mixed in a way that appeals to consumers. These consumers are Consider us a news source and an archive at your fingertips.
more inclined “to remember a certain brand and consider it among its future
purchase options,” Kec says.
So, too, print media stimulates more of our senses—like touch and smell—that
go a long way in helping us remember information. And, of course, print media
offers no distractions, except for the occasional (and annoying) subscription
card that drops out of the pages of your favorite monthly. No pop-ups, flashing
8 | INTERNATIONAL WATCH | SPRING 2019
Have fun reading,