DIALED IN Horological News
BREITLING TEAMS WITH NORTON
Breitling has announced a partnership with English motorcycle producer
Norton Motorcycles that will lead to the creation of watches –and other
products– that share the similar historic timelines of both brands. Look for
watches that include some of the materials used in Norton Motorcycles’
high-performance bikes. Both Breitl ing and Norton Motorcycles are brands
with a strong heritage, founded in the nineteenth century by visionaries
who gave their names to their companies. When James Lansdowne Norton
founded his company in 1898 and produced his first motorcycles in 1902,
Léon Breitling had already been making watches in the Swiss Jura Mountains
for more than a decade.
BULOVA AT THE GRAMMYS
Bulova presented each GRAMMY winner with a Limited
Edition Bulova Precisionist timepiece as part of its part-
nership with the GRAMMY Awards organization. The
watch features a stainless steel case with a
multilayer gold-tone custom alloy called
Grammium, created by John Billings, the craftsman
who creates the handmade gold gramophone
statue presented to GRAMMY recipients at the
awards ceremony in New York.
The watch displays the medallion on the dial,
showcasing the New York City skyline and 60th
anniversary design detail. The commemorative
watch is presented with a date and sweeping
second hand proprietary to Bulova’s three-prong
quartz crystal Precisionist movement. The watch
is complete with an anti-reflective sapphire glass,
screw-back case with GRAMMY logo and a black rub-
ber and croco-embossed grey leather strap. The new
Limited Edition 60th Anniversary GRAMMY timepiece is
available for purchase ($1,150) at Macy’s Herald Square
and Macys.com.
Musician and producer
extraordinaire Nile Rodgers
performs wearing Bulova’s
Limited Edition GRAMMY watch.
18 | INTERNATIONAL WATCH | SPRING 2018
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