iW Magazine Spring 2018 | Page 16

Dialed In HOROLOGICAL NEWS TAG HEUER MUSEUM TOURS U.S. AG Heuer has gathered many of its best-known timepieces to create a travelling Museum in Motion exhibition, which highlights heritage timepieces from the brand’s museum at La Chaux-de-Fonds and collectors’ personal collections. Museum in Motion marks the first time the watches have left the museum and the first time the pieces have been exhibited as a group. The pieces selected showcase TAG Heuer’s history, particularly in motor sport racing, and highlight the brand’s craftsmanship in luxury sports watch design. Key timepieces include an original 1965 Carrera, made specifically for drivers and sports enthusiasts alike, and the 1970 Calibre 12 Carrera featuring a bead-of-rice steel bracelet. Other notable pieces include the 1968, 1970 and 1974 Autavia models, the 1968 Camaro, the 1970 and 1975 Monaco, the 1977 Manhattan and the 1974 Calculator, among others. Special editions include a 1979 Kentucky, which features a horseshoe-shaped case designed as a tribute to the Kentucky derby, a 1972 Montreal, which was named as a tribute to the Formula 1 Montreal circuit, and a 1968 ‘Easy Rider” also known as the “Jacky Ickx” edition. The Museum in Motion exhibition is scheduled to travel to TAG Heuer boutiques in the following cities though specific dates may change. Please check https://www.tagheuer.com/en-us/museum-in-motion for confirmed dates and venues. T February 27 – March 8 March 13 – March 22 March 27 – April 5 April 10 – April 19 April 24 – May 3 May 29 – June 3 June 7 – June 10 July 9 – July 19 October 26 – October 27 Houston, TX Dallas, TX Las Vegas Crystals, NV Aventura, FL Orlando, FL Las Vegas Forum Shops, NV Montreal, Canada New York, NY New York, NY In addition to the traveling museum pieces, TAG Heuer has issued a special edition book called Ahead of its Time to celebrate the 55th anniversary of the Heuer Carrera. Recounting the highlights of this signature collection and the models that have sealed its status, the book describes how the Heuer Carrera chronograph became recognized and desired among watch enthusiasts, racing fans and even film buffs. The book, being made in a 4,500-piece limited printing, is available in the brand’s boutiques and can be ordered from www.tagheuer.com in certain markets. 16 | INTERNATIONAL WATCH | SPRING 2018 iWMAGAZINE .COM