The Chronoswiss Flying Grand Regulator
Skeleton Limited Edition, front and back
How does Chronoswiss attract the younger generation of collectors?
We hopefully manage to create fascination. Often, our models can be
described as a fusion of historic crafts/arts with contemporary design and
modern technology. This tends to be an exciting mix for younger
watch lovers.
Does Chronoswiss have ambassadors or other marketing
partners or events?
In the United States, we are represented at trade fairs and trunk shows for
collectors, including at Couture Time and at Watchtime NYC, as well as at
classic car events such as Pebble Beach. Internationally, we sometimes work
with ambassadors mostly from sports, such as the Japanese Professional
Football Player Yuki Kobayashi.
We are generally on the lookout for authentic, down-to-earth people and
continuity in our communication and marketing.
How does Chronoswiss handle online sales of its new watches?
We have the policy to serve our partners first, but in my opinion it is also
part of customer service for a good brand to make its watches available for
people outside big cities.
Do you follow how early Chronoswiss watches sell at auctions?
We do receive quite a few requests, but do not put our older watches to
auction. However, they do really well – some of them achieve five times their
original price.
Chronoswiss Flying Regulator
Open Gear Anniversary Edition
is limited to 35 pieces in steel
and red gold
Why should one of our readers choose a Chronoswiss watch over another
Swiss watch of similar cost?
Because we are an independent, family-run and pioneering brand, manu-
facturing edgy and non-conformist watches. Also, our watches – event the
ones not being limited – are rather exclusive due to our small number of
watches produced per year. We have twenty-five employees, five of whom
are watchmakers, and we produce between 2,000 and 3,000 watches
per year.
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