DIALED IN Horological News
AUDEMARS PIGUET
OPENS ‘AP HOUSE’
IN HONG KONG. NYC
IS NEXT.
DESIGNED TO BE A HOME away
from home for lovers of the
Audemars Piguet brand, the first
AP House, created in collaboration
with several of the manufacturer’s
clients, invites visitors to relax. “You
can take a seat, relax and chill out,
if that’s how the mood takes you,”
says François-Henry Bennahmias,
AP CEO. Fans can invite friends for
lunch, organize a business meeting
or simply hang out, according to
the brand, which adds, “there’s no
obligation to buy a watch.”
Audemars Piguet says it came
up with idea after wondering
how brand founders Jules Louis
Audemars and Edward Auguste
Piguet would deal with their clients
if they were living today. Collectors
can expect an AP House in New
York City soon.
WATCHBOX HIRES EXECUTIVES
WATCHBOX, A GLOBAL PLATFORM FOR pre-owned luxury watches, appointed former Ulysse Nardin CEO Patrik Hoffmann as executive vice president of the com-
pany’s Swiss division. Former Ulysse Nardin marketing & communications director Susanne Hurni joins WatchBox as the Swiss division’s vice president of marketing
and ex-Gucci executive Herbert Gautschi joins as its vice president of business operations for the region.
From left: Herbert Gautschi, CEO Patrik Hoffmann and Susanne Hurni.
20 | INTERNATIONAL WATCH | SUMMER 2018
iWMAGAZINE .COM