iW Magazine iW Summer 2018 | Page 128

LUXE IT TOOK NEAR TWO YEARS TO DEVELOP THIS MOVEMENT, WHICH IS BUILT COMPLETELY FOR PAUL FORREST CO. FROM THE GROUND UP. Paul Forrest Co’s goal is to do something different, something that has never been seen or done before and to be the vanguard of the future in jewelry. I have also decided that Paul Forrest Co. will be a brand that does not cut any corners, using only the finest materials and completely Swiss craftsman- ship. All our jewelry is Swiss Made, which I hope help set us apart from other brands. I believe there will always be a market for the best quality product. This is the only mechanically driven jewelry. Los Angeles, Chicago, Dallas, New York and Arizona. We will also be launch- ing this fall in Switzerland and Australia. Service will be available at our authorized service center headquarters here in the U.S. as well as in Switzerland. A good watchmaker would also be able to do any basic service. However, they should get in contact with us to become an authorized as the movement is quite different from an ordinary watch movement. Who is your target clientele? Can you make custom versions?