Building
Bell & Ross
Bell & Ross CEO Carlos
Rosillo spoke with
International Watch
recently to discuss the
future of selling analog in a
digital world.
BY GARY GIRDVAINIS
EVER SINCE CARLOS ROSILLO
AND BRUNO BELAMICH JOINED
FORCES TO CREATE BELL & ROSS
IN 1992, THE COMPANY HAS BUILT
ITS REPUTATION MAKING HIGHLY
LEGIBLE, WATER-RESISTANT AND
FUNCTIONAL TIMEPIECES. WHILE
MOST BELL & ROSS DESIGNS HEW
TO MILITARY OR AERONAUTICAL
THEMES, MORE THAN A FEW ALSO
ATTRACT THOSE WHO SIMPLY
ENJOY A FAST ENGINE, WHETH-
ER IT POWERS TWO OR FOUR
WHEELS, OR BLASTS A ROCKET
INTO ORBIT. ON THESE PAGES WE
SHOW YOU A FEW OF THE NEWER
BELL & ROSS MODELS TO ILLUS-
TRATE THE WORK ROSILLO’S RE-
FERS TO WHEN REMARKS ABOUT
HIS BRAND’S TIMEPIECES.
The Bell & Ross BR 03-94
AeroGT Orange
156 | INTERNATIONAL WATCH | SUMMER 2017