Giving Back
HUBLOT PARTNERS WITH
SORAI TO SAVE RHINOS
ublot has partnered with Kevin Pietersen and SORAI (Save Our Rhinos
Africa and India) to protect the rhinoceros from extinction. The
ex-international cricket star and Hublot brand ambassador is
dedicating himself to protecting the large herbivorous mammals, found in
Africa and in Asia.
To seal this collaboration, Hublot offers funding from the sales of a Hublot Big
Bang Unico Sorai Limited Edition, a 45mm beige ceramic-cased chronograph
featuring the Sorai logo printed on the inner side of the clear caseback. Its
Unico movement features a flyback mechanism with column wheel, blue-plates
and bridges, black PVD pushers, crown and screws, and black resin lugs and
lateral inserts. The 100-pieces limited edition will come with two straps: a black
rubber strap with camouflage pattern and beige Velcro. Price: $24,100.
SORAI includes teams of specialists who locate and care for orphaned baby
rhinos, who are then released back into the wild as soon as they are ready.
South Africa is home to more than eighty percent of the world’s rhinos, and the
majority of poaching incidents take place in Kruger national park. Poaching is
one of the primary threats Rhinos face.
“Major steps have been taken by governments to introduce regulations,” says
Ricardo Guadalupe, CEO of Hublot. “But informing consumers and changing
their behavior remains a key challenge in the fight against poaching. If Hublot
can play a role in raising awareness, then I would be delighted.”
H
94 | INTERNATIONAL WATCH | FALL 2019