DISCOVERY
POP’ART
Cirque
POP’ART
Red Dots Gold
POP’ART
Zebra Red
THE WATCHES
Each Meerson series evokes a particular design ethos.
While the D15 GMT develops its façade with geometry and
a functional tool/sport watch effect, the Altitude is purity
incarnate. In both cases the minutia might be missed at
first glance, but Mr. Meerson’s attention to detail is evoked
by exacting precision in execution as well as an overall
sense of balance.
Meerson’s sportier GMT watches may appear robust and
bold at 44mm, but crafted in grade 5 titanium with polished
and satin finishes, the watch is light on the wrist and
remarkably comfortable thanks to its slim 10.5 mm profile
and curved sapphire crystal back. Perhaps the ultimate in
less is more, the Altitude Premier disposes of all excess and
what remains is near perfection. Applied markers and
numerals surround hands that are asymmetrically peaked
along the long axis in order to capture and reflect light in a
new way. These unusual hands glide effortlessly over dials
cast in a palette of colors cast without interference by
artifice or excess.
Custom designs are also a favorite of Mr. Meerson, who is
always ready for the challenge. Whether using established
watch making métier des arts like grand feu enamels, or
creating new effects with hand-enameled and mirrored dials,
Meerson has already shown a playful side with horological
interpretations of classic pop art icons.
Although Meerson watches are heavily entrenched in finish
and design, the mechanisms within are also treated with care
with both hand and machine finishing applied to finely
regulated Swiss engines. These vary by design but each is
regulated for accuracy, decorated for appearance, and
appreciated for provenance.
You can view Meerson watches, and even arrange to meet
Alexandre Meerson personally to design your own timepiece
by contacting our Leading Watch Retailer Armstrong
Rockwell Jewelers, Hartford (860) 246-9858 or email them at
[email protected]
FALL 2019 | INTERNATIONAL WATCH | 73