Dialed In
HOROLOGICAL NEWS
TAG HEUER AND PORSCHE AGREE ON FORMULA E
TAG Heuer and Porsche have entered a long-term agreement
regarding their Formula E engagement. TAG Heuer is now the
Title and Timing Partner and will enter the ABB FIA Formula E
Championship 2019/2020 under the name of TAG Heuer Porsche
Formula E Team. You may recall that “TAG-Turbo made by Porsche”
powered Formula 1 cars in the 1980s and won two Constructors’
Championships (1984 & 1985) and three Drivers’ Championships
(1984-1986). Similarly, Heuer was involved in motorsports in the 1970s,
teaming up with Jo Siffert who drove for Porsche from 1966 to 1971
and won a number of endurance races, as well as contributing to
Porsche’s victory in the 1969 in the World Sportscar Championships.
TAG Heuer in the 1990s became a sponsor of the Porsche Supercup
and still continues its role as partner for several Porsche Cups today.
Porsche and TAG Heuer now enter their sixth engagement in Formula
E, the first electric street racing series soon starting its sixth season.
Porsche unveiled the Porsche 99X Electric racing car (right) it will use
to start at the Formula E for the first time in the 2019/20 season. The
racecar will be driven by Neel Jani and André Lotterer.
CHRONO24 OBTAINS ADDITIONAL FINANCING
German-based online watch marketplace Chrono24 has secured
43 million euros in its the most recent financing round, according
to company founder and co-CEO Tim Stracke (left). Chrono24,
founded in 2003, now has more than 250 employees in offices in
Karlsruhe, Berlin, New York, and Hong Kong, and counts more than
80 million euros invested in its expansion over the past five years.
“With over fifteen years of experience in the industry, we feel
closer to our users than ever before and are familiar with what
makes them tick. We will use this new capital to better address the
needs of dealers, private users, and manufacturers,” said Stracke.
VORTIC CELEBRATES THE AGE OF STEAM
Colorado-based Vortic Watch Company has created a one-of-a-
kind version of their new Railroad Edition timepiece to promote and
celebrate the one-year anniversary of The Age of Steam Roundhouse
in Sugarcreek, Ohio, a museum dedicated to American steam
locomotives and railroading. Vortic planned to give away the watch in
a promotional drawing in November.
Vortic’s Age of Steam Roundhouse Railroad Edition utilizes a
movement manufactured in 1924 for Cleveland’s Ball Watch Company.
It was one of only 53,600 ever produced. The movement is a 21-jewel,
16-size, lever-set movement with a white porcelain dial marked with
the Ball Watch Company “RR” trademark. Ball established the “RR
Standard” (“RR” for Railroad) to assure a high accuracy and near-
perfect time reading for all railroad employees. The watch is engraved
on the case back “Age of Steam Roundhouse.”
22 | INTERNATIONAL WATCH | FALL 2019
Porsche 911
964 Cup from
1993
Porsche 99X Electric racing car
BEAUGESTE AT MCCALL’S
MOTORWORKS REVIVAL
Distributor BeauGeste Luxury
Brands recently partnered with
Chatel La Passion Horlogère,
Carmel-by-the-Sea, California,
to display many of watch brands
BeauGeste distributes in the United
States at the recent McCall’s
Motorworks Revival in Monterey,
California. Visitors to the vintage
automotive, motorcycle and aircraft
exhibition were able to see and
try on watches from Chronoswiss,
Eberhard Hysek, Kerbedanz and
Reservoir.