FROM THE EDITORS Letters + Events
The Tonda 1950 Lune
from Parmigiani
Fleurier, an FHH
partner brand.
Nancy Olson
Managing Editor | [email protected]
A REVEALING STUDY
he Foundation High Horology’s (FHH) new publication, Watch Trends 2019-2020, takes an original look at
watches, watchmaking and the people who love them, approaching the subject from four distinct—and inventive—
perspectives. At just under 100 pages, and filled with colorful images of watches, people and statistics, it is a fun
read. More importantly, it is an imaginative one.
T
In his introductory note in the book, Franco Cologni, chairman of the FHH The FHH worked with trend forecasting agency NellyRodi to produce this
Cultural Council, poses the provocative question: “What if your watch revealed publication, melding watch industry information with the consumers who keep
everything about you? He then goes on to include specific personality types, the field in motion—with a bit of sociology added to the mix. Additionally, the
stating, “According to your tastes and preferences, we have different horological book includes input from high-profile people such as French architect Pierre
styles to suggest: watches that correspond to who you are and worlds you can Yovanovich and fashion designer Sakina M’sa to further bring the topic to life.
identify with.” Clearly straddling “connoisseur” and “idealist,” I was both amazed and
Each section in the book corresponds to a personality characteristic—Connois- dismayed at the information provided—amazed at how on target it was, and a
seur, Performer, Extrovert and Idealist. These are then examined from six vantage little bothered by my own predictability.
points, including values, world and trends, among others. The results are part Does my watch of choice reveal everything about me? Well, not everything,
crystal ball and part statistical analysis, with watch suggestions offered for each but certainly enough.
group. Being a bit of a numbers geek, I found the statistical analyses to be
particularly interesting. The study takes a look at materials used, colors and
functions of a watch and offers percentage values of each by preference within
that cohort.
8 | INTERNATIONAL WATCH | FALL 2019