Far left: The new 37mm Ulysse Nardin Jade,
also made in blue and gray.
Left: The Ulysse Nardin Executive Skeleton
Tourbillon Hyperspace
WE HAVE TO JUST MAKE
SURE WE CONTINUE TO
INVEST IN MANUFACTURING,
BUT ALSO THAT WE TALK A
LITTLE MORE AND WITH
NEW CHANNELS.
The aptly named Classic
Voyeur allows the
wearer to press a
button to hear hours
and minutes chimed.
We have to just make sure we continue to invest in manufacturing, but also that
we talk about it a little more and with new channels, and talk slightly more to
the end consumers. You will see more of that as well as more consistency. I have
moved from London to this new job, and Françoise Bezzola (UN’s new marketing
& communications manager) has moved back from New York to Le Locle for
her new position here. That is commitment.
What are your near-term and long-term challenges
and expectations?
Pleasing more consumers, spreading the joy of owning a Ulysse Nardin product,
and at different price points. I’m including collectors and those who want just
to have a beautiful object.
I use the word object on purpose because as I said our market is not only
the watch market. Several years ago I saw someone walk into a store to buy a
premium Swiss watch in cash. That person was from a modest background and
had saved the cash from tips in order to pay in cash. I asked her what she was
going to do with her watch and she said she was going to look at it everyday, and
it was her gift to herself that would give her a big smile.
We have to do that at different price points with different people. That is the
type of emotion we have to create, whether it is watches or something else.
Vaskan Chokarian is the director of iW Middle East.
FALL 2018 | INTERNATIONAL WATCH | 95