The 46mm titanium-cased Diver Deep Dive,
with fifteen hammerhead sharks on the dial,
is a limited edition of 300 pieces
BY VASK AN CHOK ARIAN
IW INTERVIEW:
PATRICK PRUNIAUX,
CEO, ULYSSE NARDIN
Earlier this year iW spoke with Patrick Pruniaux about his plans
as the new CEO of Le Locle-based Ulysse Nardin. Pruniaux,
who joined the watchmaker in 2017, replacing Patrik Hoffmann
as CEO, had spent nine years at TAG Heuer before leaving sev-
eral years ago to join Apple, where he helped launch the Apple
watch. He discusses his reasons for joining Ulysse Nardin and
tells us about his goals for the company.
Why did you join Ulysse Nardin?
I love the watch industry, and have been following Ulysse Nardin for more than
fifteen years. It is a privilege to have the opportunity to lead Ulysse Nardin. There
has always been sort of a mystique around the brand, and I saw it as one for
people ‘in the know.’ I wanted to work with a brand with many values I admire,
and I have joined another team of passionate people, and a manufacture that
is second to none. It’s a new challenge, and at the same time will be a lot of fun.
How does it feel to be in the seat once occupied by a
legend, the late Mr. Rolf Schnyder?
It is a huge responsibility. But it is not only that. At the same time, it is also an
honor. I will try to set the same level of passion set by all of my predecessors.
That passion already exists within the company. My role is to make sure that
passion is delivering some new results, and new things, together with the rest
of the team.
We all know we have changes everywhere, and a life without changes is not
a real life. You also need to choose to do the things that put you outside of the
comfort zone. To force you to do some things that maybe you have not done
before. In my case with Ulysse Nardin, it’s opening a new chapter.
FALL 2018 | INTERNATIONAL WATCH | 93