iW Magazine Fall 2018 | Page 86

PATEK RARE HANDCRAFTS Where else do the Rare Handcrafts design ideas originate? Sometimes directly from the artisan, the enameller, the engraver or from the wood marquetry artist. I know Thierry and Sandrine (Stern) are inspired frequently when they travel. It is not ideas that we lack here at Patrick Philippe, it’s how much time do we have to create them. When we speak about movements we know exactly what we will do until the year 2030. We have many ideas, and we need to prioritize. But most of the ideas come from the artisans or from the Sterns. How do you preserve the craftsmanship? For most of these crafts, there is no schooling anymore. That’s why we need to transmit this know-how to younger artisans. We always try to find new artisans, and we are on the lookout for those able to create at this high level. Our wood marquetry artisan is the only one we know of doing this at this micro-level. Also, we always challenge of our craftsmen and women. If you look at a dome clock made of grisaille enamel, this year we added beautiful domes, in silver, hand- engraved and applied. So, it’s not just grisaille technique, it’s at another level –remember the Brooklyn Bridge piece, where we added gold powder to the dome clock, which was stunning. Can you tell us more about the Patek Philippe Salon in Geneva? We welcome between 36,000 and 38,000 visitors each year to the Patek Philippe Salon in Geneva. That’s about 100 to 150 visitors per day. We are very lucky. We have the opportunity to meet so many customers every day. I always say that Geneva is a small town, but a very international one. We have sold watches to people from 100 different countries and I’m not sure you find this variety in boutiques in other cities. For any sales adviser, it is a fantastic experience to sell a watch to an Australian, then to someone from Vietnam and then someone from Switzerland, and so on. Yes, many of them are here for the first time. And if you are in Geneva just to visit Patek Philippe, you can also visit the Patek Philippe museum, and if you were invited with a retailer maybe even visit our manufacture. This exhibition (of Rare Handcrafts) is unique, it’s the first time we have done something like this here. Ordinarily, every year the only chance to see the entire collec- tion is to visit Baselworld. Otherwise our customers may not get another chance to see the full collection, including these one-of-a-kind pieces. Because for these pieces, typically they go back to the manufacturer and then Thierry Stern allocates them for sale to the end customer. An example of a wood marquetry dial Swiss Alps, with wood marquetry dial. 86 | INTERNATIONAL WATCH | FALL 2018 iWMAGAZINE .COM