iW Magazine Fall 2018 | Page 54

Can you tell us about the development of the new Hermès Carré H? The Hermes Heure H with black lacquer dial. About fifteen years ago, Hermès creative director Pierre- Alexis Dumas and Marc Berthier, who is a designer but not a watch designer, wanted to create a watch. In 2010 we debuted the result, the first Carré H, which was a limited edition in titanium. At that time it did not include our own movement but instead used a movement by Girard-Perregaux. Two years ago we thought we needed a very identifiable new watch, and because so many people love that edition we decided to contact Marc again to develop a new version of that watch to place into our collection. This time we work with Vaucher using all of our own components, and we are quite happy with the results. For Marc Berthier, shape has always been a game, and here it’s a round shape included in square. Square is an emblematic shape for Hermès, and we are not referencing any trend. Given its early adoption of the double strap, is Montre Hermès a trendsetter? It would be a bit arrogant to say that we are a trendsetter, but I can say we do try to follow our own path. We have our own vision of style and elegance. We certainly don’t want to follow general trends. We are now a genuine Swiss watchmaker, more so than many brands, and we employ 300 people in Switzerland alone. We are a French creator, and our creativity is a combination of many métiers (arts and crafts expertise). We are happy if we present our own trends and our customers follow that. We don’t care if other brands follow us or not. We started our watches in Switzerland forty years ago, and at that time we subcontracted within Switzerland. We started back then with relatively simple watches, steel with quartz movements. Now that we have been an integrated manufacturer for the past ten years, we have kept those simple watches but have extended all of our ranges toward automatic mechanical and complicated watches for men, as well as jewelry and precious stone watches, with mechani- cal movements too, for women. We focus on only the high- est quality for all of these. The Hermès Arceau Lift Millefiori The Cape Cod GM Milanais double tour The 41mm Hermès Arceau Chronographe Barenia, with titanium case. 54 | INTERNATIONAL WATCH | FALL 2018