BOUTIQUE
PARMIGIANI FLEURIER
Custom Bugatti 390
For a company so steeped in classical high watch
making traditions, Parmigiani’s Bugatti series proves
it’s not all old-school in the Val de Travers. Although
the series is a complete non-sequitur when compared
to the rest of the Parmigiani’s line, the deeper codes
of horological mechanics lie within the ultra-modern
layout. This watch simultaneously flouts convention
with its modern case and horizontal cylindrical move-
ment, while it highlights it with a one-minute tourbillon
regulator and dual sequential mainspring barrels.
Although the PB coachworks (case) and dashboard
(dial) can be customized to an individual’s taste, Parmi-
giani has created a new super racy variation based on
the new Bugatti Chiron released at the 2018 Geneva
Auto Show. To commemorate this model Parmigiani
adopts the car’s color codes with the same opposing
colors; a white gold case is paired with black carbon
fiber elements to interpret the Chiron’s coachworks
and gives the watch a streamlined look. The black
nickel dial flange is contrasted by the red lumines-
cent numerals and hands. A red Alcantara strap with
contrasting black stitching continues the connection to
the Chiron’s own garb.
Price: $300,000.
IW RATING
Design: 8 (out of 10)
Full credit for out-of-the round design.
Innovation: 7
Lateral layout and dual barrels tangential to display.
Finissage: 8
Bevels and linear graining well applied.
Legibility: 10
Large beveled hands and oversize numerals make this
an easy read.
Rarity: 8
Total production not confirmed but price will dictate
rarity.
Value: 7
Should hold substantial percentage of value depend-
ing on total production run.
Overall iW rating: 48 (out of 60)
24 | INTERNATIONAL WATCH | FALL 2018