iW Magazine Fall 2018 | Page 123

TAG HEUER FORMULA I (STARTING AT $1,000) The Formula I is the watch that essentially “saved” TAG Heuer (née Heuer) from the dark times of the 1970s. Introduced in the 1980s with a quartz movement, these now-iconic watches were the point of entry into watch appreciation for numerous racers, enthusiasts, and even the occasional watch journo!         FALL 2018 | INTERNATIONAL WATCH | 123