A Deeper Porsche Connection
TAG HEUER AND PORSCHE , WHICH SHARE DEEP TIES to the world of auto racing , expand their collaboration in 2021 with the TAG Heuer Carrera Porsche Chronograph , the first TAG Heuer watch that pairs the imagery from the two brands .
The new watch adds a host of Porsche automotive references to TAG Heuer ’ s Carrera Sport Chronograph design . Most noticeable is TAG Heuer ’ s widespread use of the Porsche dashboard font on both the bezel of the new watch and to denote the watch ’ s primary indexes and chronograph subdial fonts . TAG Heuer also places the Porsche name prominently , in red , at the top of the bezel .
Furthermore , TAG Heuer utilizes red , black , and grey colors prominently on the new watch , echoing Porsche ’ s frequent use of the same hues . On the watch ’ s Caliber Heuer 02 automatic movement , TAG Heuer also places the names ‘ Porsche ’ and ‘ TAG Heuer ’ on the rotor , which is visible through the sapphire caseback .
TAG Heuer also colors the dial to mimic asphalt in order to emphasize a ‘ passion for the road ,” according to the brand .
Steve McQueen
( Photo by Mel Traxel )
TAG Heuer has collaborated with Porsche on a variety of ventures for decades , most recently since 2014 with the TAG Heuer Porsche Formula E Team and on the upcoming FIA World Endurance Championship ( WEC ). This year we ’ ll see series partnerships in ten editions of the worldwide one-make cup series Porsche Carrera Cup . TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer E-sports Supercup .
Both companies are set to expand their collaborations . Porsche , for example , is running its own golf activities like the Porsche Golf Cup , and since 2015 has sponsored the Porsche European Open golf tournament . TAG Heuer has announced that it will join both these events .
The watch will be sold on a calf leather strap with Porsche-style stitching , or on an interlocking race-style steel bracelet . TAG Heuer will deliver the Carrera Porsche Chronograph in packaging with a black watch box that features the logos of TAG Heuer and Porsche in white . Inside the box is a black travel pouch that boasts a Porsche red interior .
Price : $ 5,850 ( leather strap ) and $ 6,050 ( steel bracelet ).
Jo Siffert
22 | INTERNATIONAL WATCH | FALL 2021