HOROLOGICAL NEWS
TERRENI TAKES THE HELM AT PARMIGIANI FLEURIER
PARMIGIANI FLEURIER HAS NAMED GUIDO TERRENI as its new CEO , replacing Davide Traxler , who leaves the firm after two and a half years as its top executive . Terreni formerly lead the watchmaking team at Bulgari Horolgerie .
“ I am honored and enthusiastic about being able to contribute to enhancing Parmigiani Fleurier ’ s reputation ,” Says Terreni . “ It is a solid brand , capable of expressing the Swiss watchmaking heritage at the highest level .”
“ In the person of Guido Terreni , we have been able to secure a strategist and recognized expert who oversaw the repositioning of Bulgari Horlogerie as one of the leading global watch brands in the high-end segment ,” according to Fritz Schiesser , chairperson of the Sandoz Family Foundation . “ I am certain that Guido Terreni will take Parmigiani Fleurier to new heights .”
GIORGIO ARMANI TEAMS WITH PARMIGIANI FLEURIER
Parmigiani Fleurier will collaborate with the Armani Group to create the Giorgio Armani Fine Watches collection . The first collection , slated for sale starting in November 2021 , is expected to be a “ series of sophisticated timepieces crafted entirely by hand and offered in numbered editions ,” according to the brands . Giorgio Armani will design the watches in collaboration with Michel Parmigiani , which will then manufacture them in Switzerland . The watches will be sold in select Giorgio Armani boutiques .
18 | INTERNATIONAL WATCH | FALL 2021