iW Fall 2023 Fall 2023 | Page 36

BOUTIQUE
HUBLOT
Big Bang Unico Nespresso Origin
Hublot teams with Nespresso to create a greenhued , environmentally friendly Big Bang watch made using recycled Nespresso capsules and coffee grounds .
The new Hublot Big Bang Unico Nespresso Origin is a 42mm limited edition watch with a case , crown , bezel , and pushers made from recycled aluminum . The watch ’ s caseback and movement container are both made from recycled titanium .
The watch unites two Swiss consumer brands in the latest project in Nespresso ’ s Second Life campaign , in which the company teams with Swiss brands to create new products from used aluminum coffee capsules .
In addition to using recycled metals , the project also includes a wholly new application for used coffee grounds . In a world first , Hublot and Nespresso have transformed used coffee grounds into watch straps .
For the fabric strap , one of the two straps included with the watch , Hublot collaborated with SingTex , a Nespresso partner . The fabric strap , called Scafé , is 100 % recycled fabric made using 5 % coffee grounds and 95 % recycled polyester . Hublot colors the fabric strap green to match the case and then adds a recycled aluminum cap to the strap ’ s titanium buckle . Coffee grounds are even added to the rubber strap , which is composed of 4.1 % coffee grounds and 8.2 % recycled white rubber .
The watch ’ s particular green color is a nod to the color of the Nespresso Master Origins Peru capsule . Inside , Hublot fits its HUB1280 Unico Manufacture automatic chronograph
Hublot places the new Big Bang Unico Nespresso Origin ( a 200-piece limited edition ) in an eco-friendly , reusable oak box specially decorated with the two brands ’ logos , affixed using coffee grounds . Price : $ 24,100 .
36 | INTERNATIONAL WRISTWATCH | FALL 2023