DIALED IN Horological News
ULYSSE NARDIN ENHANCES SHARK CONSERVATION
ULYSSE NARDIN HAS PLEDGED ITS EFFORTS IN AN environmental commitment that follows the United Nations guidelines and their 17 sustainable development goals ( SDG ), set to be met by 2030 . The aim is to reduce marine pollution by integrating materials culled from the ocean whenever possible into new products . The program utilizes recycle discarded fishing nets into watch bands while simultaneously acquiring greater oceanographic knowledge with a focus on sharks .
In keeping with the Swiss watch manufacturer ’ s devotion to shark conservation around the world , Ulysse Nardin has two watches dedicated to those that research , photograph and protect these amazing animals : the Diver Lemon Shark , and the Diver Great White .
Sales of the Diver Great White are connected to 1 % for the Planet , Shark Trust ( www . sharktrust . org ) and friend of the brand Mike Coots , a shark-attack survivor that has become a shark conservationist & photographer .
18 | INTERNATIONAL WRISTWATCH | FALL 2023