Premiere
A WATCH PRO LAUNCHES PROTEK
hile Barry Cohen may not be a household name for most watch consumers , I can almost guarantee you
W know of his work . As the founder of Luminox back in 1989 , Cohen established a brand that deftly integrated the ethos of the brand directly into the name : “ Lumi ” stood for illumination and “ Nox ” for night so the brand name meant it had superior night lume thanks to its self-illuminating tritium gas tubes .
Cohen sold the brand he founded for a variety of reasons but after a few years away from the Tritium watch category he wanted to return with a new brand that would take the next logical steps in the design of a rugged sports watch that would not only look great – but would also make a strong value argument .
ENTER PROTEK Priced aggressively from $ 450 to $ 525 , ProTek watches are available in stainless steel , carbon composite , and surgical grade titanium cases , and all of them feature self-illuminating tritium tubes . ProTek offers several dive watch variations that sport carbon composite or steel cases .
102 | INTERNATIONAL WATCH | FALL 2023