itSMFI 2016 Forum Focus - December Forum Focus ITSMFIV3 | Page 5

to the notice and other requirements for
meetings, conduct of meetings, elections and
other regulatory requirements related to your
jurisdiction and generally.
Good governance is largely just good old
fashioned common sense.
2.
THE STRATEGIC PLAN
Your Strategic Plan includes your Vision and
Values and is overseen by your Board to ensure
you remain on track to deliver the Strategic
Outcomes listed in the Strategic Plan for the
benefit of your members. It should be published
far and wide to members and stakeholders as an
important element of your Marketing.
Members and others stakeholders are more
likely to want to come with you if you tell them
where you are headed!
3.
DEVELOP A STRATEGIC PLAN
The Strategy outcomes should include actions to
be taken in the short (within 12 months),
medium 12-36 months) and long term ( 3 years
+) and list the resources, time line and the value
created for members. These actions should be
SMART – SPECIFIC, MEASURABLE, ACHIEVA BLE,
REALISTIC and TIMELY.
4.
KNOW YOUR MARKET
The Board must have a very clear appreciation
of its market place and understand the risks that
exist in that market place so that it can manage
the business within its adopted Risk Appetite.
5.
SET NO MORE THAN 5 KPI’S
Set a small number of KPI’s. For example, I would
envisage that the drivers of the business of every
one of our Chapters would include:

Membership Growth




Conference/Event attendance
Sponsorship support
Communications and Marketing, and
Volunteering Support
By setting realistic targets in each of these key
areas and reporting against them monthly at
Board meetings, you will ensure that you’re
focused on what is important and be actively
managing these factors looking to next month
and next year rather than in the moment.
6.
ALLOCATE THE RIGHT RESOURCES TO
THE RIGHT PLACE TO DO THE RIGHT
THINGS.
Allocating resources is also critical to ensure that
you are moving towards your Strategic Vision and
Goals. You need to ensure that you have the right
people in the right place doing the right things so
everyone needs to know what is expected of
them and where and how they are held to
account for their performance.
BUT WE ARE VOLUNTEERS!
I can hear you saying “Wait a minute - we are
Volunteers!”
Good Corporate Culture and Good Corporate
Governance happening in their Chapters. It not
only creates a positive environment for growth in
members, Sponsors and event attendance, it also
creates a desire in our members to
volunteer to be a part of the journey that is itSMF
International!
If Good Corporate Culture and Good Corporate
Governance are missing from your Chapter, you
will find that soon they will be joined by members,
sponsors and volunteers too.
Volunteers have limited time and will invest
it where they receive enjoyment from
volunteering, appreciation and acknowledgement
for volunteering and create value for themselves
and their fellow members. They have no shortage
of organisations such as ours competing for their
time and talent.
So - that is my case for Good Corporate Culture
and Good Corporate Governance being critical to
your success as an itSMF Chapter and our success
as itSMF International.
What do you think?
Best Wishes,
BRUCE HARVEY.
Yes we are. And that’s even more reason for
Chapter Leadership to ensure that they have
2016 Chapter Reflections
Click on the images below to view chapter links
5 itSMFI Forum Focus—December 2016