itSMF Bulletin July 2026 | Page 17

2026 Conference Director

Welcome to SM26 !

Service Management 2026 is fast approaching, and we’re excited to share what’s shaping up to be a highly engaging and valuable event.

This year’s theme,  Service Transformation and Automation, is all about helping service management professionals make the most of emerging technologies.

The focus is on accelerating transformation, reducing cost and complexity, and improving agility—while still keeping service quality, customer experience, and human outcomes front and centre.

To bring this to life, SM26 is structured around three connected streams that reflect the service management journey: building strong foundations, evolving capabilities, and driving innovation.

No matter where you are on that journey, there will be something in the program tailored to you.

We’re in the final stages of planning, and the full conference program will be available very soon.

When it’s released, I strongly encourage you to take some time to explore it in detail and map out your own journey across the sessions.

We have a fantastic mix of returning favourites, new voices, and even one speaker we managed to coax out of retirement (he thought he’d gotten away!).

The sessions reflect the broad range of roles and responsibilities that make up service management in today’s organisations, ensuring a rich and diverse perspective throughout.

Importantly, this year’s conference has been shaped by you.

Thanks to everyone who contributed feedback and insights — they’ve directly influenced the theme, streams, and session topics.

It truly is a community-driven program.

Across the two days, you can expect insightful presentations, interactive discussions, and practical takeaways that you can apply in your own organisation.

Just as important, SM26 offers a great opportunity to reconnect with peers, build new connections, and strengthen our itSMFA community.

We’ll also come together to celebrate excellence at the Industry Awards Gala Dinner — a highlight of the event.

If you’re looking to stay ahead in service management, gain fresh perspectives, and be part of a collaborative and forward-thinking community, this is an event you won’t want to miss.

Make sure you secure your place and join us for what promises to be an outstanding conference.

I look forward to welcoming you to Service Management 2026 and sharing this next chapter of service management together.

Meet you there,

David Low

Conference Director

Service Management 2026