itSMF Bulletin December 2023 | Page 8

All the ITIL 4 management practices definitions are taken from the relevant ITIL

4 management practice PDFs available at https://www.axelos.com/for-professionals/my-axelos

KAREN FERRIS

KAREN FERRIS

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Sophie Danby

Sophie is a freelance ITSM marketing consultant, helping ITSM solution vendors to develop and implement effective marketing strategies.

She covers both traditional areas of marketing (such as advertising, trade shows, and events) and digital marketing (such as video, social media, and email marketing).