What?
Why?
How?
And a short-term win must meet the following three criteria:
- Your success must be unambiguous
Success should be tangible and visible throughout the organization
- Success must be clearly related to the effort to make that change.
- Little motivates people more than success. But short-term success means creating short-term goals, not just long-term goals.
For short-term wins:
- Don’t choose short-term goals that are expensive and time-consuming
- Analyze the pros and cons of your goals thoroughly because if you don’t succeed with a short-term goal, it can hurt the entire change initiative
- Reward people who help you achieve your goals.
Kotter’s 8-step Model Step 7: Maintain momentum
This step in Kotter’s 8-step Model includes building on the momentum created by short-term wins and continuing to drive the change initiative forward. The quick wins are just the start of achieving long-term change.
To help maintain momentum:
- After each win, analyze what went right and what needs improvement
- Set goals to continue the progress you’ve made
- Bring in new change agents and leaders for your change coalition to keep things fresh.
Kotter’s 8-step Model Step 8: Anchor the change
It’s essential to ensure that the change
initiative is sustainable and that its benefits are realized in the long term. This step includes embedding change in the organization’s culture and processes.
To help anchor the change:
- Talk about progress – tell success stories and repeat other stories you hear
- Remind new employees of the ideals and values of change when hiring and training
- Publicly recognize key members of your core change coalition and ensure that the rest of the staff—new and old—remember their roles
- Develop plans to replace key change leaders as they move on.
Kotter’s 8-step Model for change management has several advantages.
The Model provides a holistic approach to change management and ensures that all aspects of the change initiative are considered.
Kotter’s 8-step Model also provides a framework for stakeholder communication and engagement, which is essential to the success of any change initiative. Using Kotter’s Model can help ensure effective change management and realize the benefits of the change initiative.
Hadi Ahmadi (Soroush)
MedaNet Company at CEO
Soroush is an ITSM consultant and helps organizations to start, implement and develop effective services strategies. He is a leader, ITIL lecturer, and consultant with +15 years of activity to business strategy. Also, Soroush is a storyteller, poet and novelist and wrote and published a few books about specialized fields: ITSM,ITOM,ITAM, ESM and Digital transformation in Persian language.
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