itSMF Bulletin August 2023 | Page 12

effort in the long term. This approach is part of Kotter’s 8-step Model.

An introduction to change management

Change management encapsulates the planning, implementation, and monitoring of changes to achieve organizational goals. In today’s fast-paced business environment, change management is essential to stay competitive and adapt to changing market conditions. Change management includes various activities such as identifying the need for change, formulating a plan, communicating the change, and monitoring the progress of the change.

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Facilitating Change Management with Kotter’s 8-step Model

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Let’s talk about  Kotter’s 8-step Model for change management. Albert Einstein has a beautiful saying: “The measure of intelligence is the ability to change.” But  change management  can be a daunting task for business leaders. Whether it’s a small-scale change or a large-scale transformation initiative, navigating change management can be challenging.

In this article, I explain John P. Kotter’s 8-step Model for change management and how it helps with change management and enablement.

Learning from change management failures

Many change management efforts begin with good intentions but produce poor results. As frustration builds after an unsuccessful change attempt, the change beneficiaries face the painful question:

What happened?

There are many potential reasons for poor results from a large-scale change effort. However, many times, failure comes from the lack of initial success. The lack of visible and significant progress can kill change. Therefore, senior leadership must create short-term victories to sustain the change