There are downsides. The United States has one of the world’s highest obesity rates and has grappled with other, more figurative “fat” problems: a subprime mortgage epidemic, pay-to-play politics, a dangerous taste for fossil fuels. Other countries are also struggling to pay the wages of wealth. South Korea has declared Internet addiction a public health concern. Aging nations in Europe are scrambling to defuse the time bomb of generous pension programs. The consumption-fueled financial crisis exposed bloat from Iceland to Italy. Subsequent “austerity” measures have put fat economies in jeopardy for decades to come.
By contrast, Africa’s lean economies have more basic concerns. Malaria and childbirth still rank among the top causes of death. Predatory politicians, antique infrastructure, drug shortages and power cuts are all too common. But there are silver linings. Individual Africans waste less food and water, owe less money, and maintain a regional carbon footprint that is the lowest in the world. The energy consumed annually by the 19.5 million people in New York State is equivalent to that of nearly 800 million Africans.
And because the region had been largely excluded from reckless global markets, Africa actually avoided the worst of the financial crisis. With few, if any, mortgages or credit cards to max out, African households are underleveraged. Stingy commercial banks push small businesses to follow a “lean” model for both operations and finance that can be more efficient. If the world is progressively tightening its belt, it should aim for the notch marked “Africa.”
Lean economies have discovered the commercial advantages of trade among themselves. Trillions of dollars now flow between Asia, Latin America and Africa. And it’s not just because of China. Turkish Airlines now flies to over 30 African destinations — and Turkey has opened nearly two dozen embassies on the continent since 2009. In 2012, the Brazilian megabank BTG Pactual started a $1 billion fund for Africa. IrokoTV, a service for streaming Nigerian movies, found an unexpectedly engaged fan base in Malaysia. With neither forgiveness nor permission from “the West,” exchange between emerging markets has come to rival the trans-Atlantic trade that dominated the 20th century.
LEAN thinking also drives a different sort of innovation. The story of Toto, a Japanese company that created the Otohime, or “Sound Princess,” illustrates the great divide. Now installed in thousands of restroom stalls across Japan, the device mimics the sound of flushing water. The Sound Princess solved a problem of affluence: women were continuously flushing public toilets to mask the sounds that come