MACHINERY
Negri Bossi is heading to Plast 2026 ready to unveil a renewed strategy and a high-profile range of injection moulding machines. Management will share a story of successful transformation: from the crisis in the automotive sector to the expansion into new high value-added markets, supported by the strength of the Nissei group and the new alliance with GMS.
Domenico Ghilardi, CEO of Negri Bossi
Carmelo Seminara, Sales and Marketing Director
NEW MARKETS TO MEET THE CHALLENGES OF THE FUTURE
Italian technology plast / June-July 2026
042
The injection moulding sector is undergoing a period of radical transformation, but Negri Bossi is responding well. „ Today’ s buzzword is uncertainty“, admits CEO Domenico Ghilardi, „ in the sense that demand is driven by market needs that are currently struggling to take off, mainly due to the global economic situation.“ Yet in spite of this situation, the signs are encouraging: requests for quotations are up significantly on previous years, reaching levels nearly four times those recorded in 2022. This indicator demonstrates how the Negri Bossi brand continues to be a benchmark for moulders world-wide. „ We are holding on well despite the current economic situation,“ emphasises Sales and Marketing Director Carmelo Seminara, „ as we have been luckily able to implement direct diversification strategies over the past two years.“ This diversification has proven far-sighted and is now paying off in terms of market positioning and resilience.
BEYOND AUTOMOTIVE: THE TRANSFORMATION THAT STRENGTHENED THE COMPANY For decades, the automotive industry has been a mainstay of Negri Bossi‘ s business. Yet, when the sector suffered a drastic contraction in Europe— diving from over 21 million vehicles produced annually to around 14 million— the company was able to turn the challenge into an opportunity. „ We asked ourselves what we should do,“ Ghilardi explains, „ and we realised that we had an extraordinary asset: a high-end electric press appreciated in all application sectors where the full-electric configuration and installed power allow it.“ This reflection led to a push into markets such as medical, cosmetics and E & E – that is to say sectors with a much greater value added, where the average price per order is higher. This bold repositioning effort has allowed the company to
www. plastmagazine. it