3-1
System strategy
3-1-1 Concept of information systems strategy
An “information systems strategy” aims to increase the medium- to
long-term efficiency of operations by implementing a business strategy
that focuses on the computerization of business activities. This requires ascertaining the current business activities, analyzing the effectiveness of
system installation and its investment effect, and formulating plans for installation.
1
Reference
Sales support system
A “sales support system” is a system
used to support sales activities. It aims
to make sales activities more efficient
by managing the history of negotiations
with customers, and sharing resources
such as customer information and sales
technique know-how. It is also referred
to as “SFA (Sales Force Automation).”
When planning for computerization, it is important to have a proper understanding of the current contents and flow of operations. Blindly computerizing everything will not automatically produce benefits. The goal is not
just to achieve computerization, but to construct an information system
that is consistent with the company’s business and enterprise strategies
based on an understanding of the current business activities.
Two benefits of computerization are summarized below.
Benefit
Description
Streamlining of
operations
Work hours can be reduced and calculation errors can be avoided
through the computerization of routine, manual work such as filling
in slips and managing inventory figures.
Support for operations
Once sales strategies and business strategies are determined,
searches and tabulation can be performed efficiently by computerizing the analysis of large volumes of accumulated data.
2
Reference
SWOT analysis
Refer to “Chapter 2-1-1 Business strategy techniques.”
Significance of information systems strategy
Objectives of information systems strategy
In order to implement business and enterprise strategies, it is necessary to
set specific objectives through SWOT and business environment analyses.
To clarify the objectives, target operations require modeling.
Modeling techniques are summarized below.
●Business model
A “business model” is a framework for what the company will do as a
business and how it will generate profits. It is important to differentiate the
business model in order to gain an advantage over the competition and
achieve success.
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