2-1-4 Business management systems
In order to implement efficient business management, it is necessary to
create systems that are tailored to the business management strategy.
The techniques for managing data from a business perspective are summarized below.
1
SFA
CRM (Customer Relationship Management)
“CRM” is an approach that expands on SFA in order to strengthen not
only sales activities but the relationship with customers on a companywide scale, or a system that implements this approach. In general, electronic commerce or a CTI system that links telephones or faxes and computers is used.
3
SCM (Supply Chain Management)
“SCM” is integrated management using computers and the Internet to
manage everything from client orders and procurement of materials (raw
materials and parts) to inventory control and product delivery. Raw material companies, parts factories, manufacturing plants, wholesalers, distributors, retailers, service companies, etc. participate in and form the supply
chain. By consolidating the information traded between these parties and
managing the supply chain as a system, SCM has the effect of reducing
excess stock and lowering distribution costs.
4
Value chain management
“Value chain management” is a method for meeting the needs of consumers by optimizing circulation as a whole. Corporate activities that provide products or services to consumers follow a series of steps: procurement, development, manufacturing, sales, and servicing. Personnel in
charge of each respective step work together as a unit to provide added
value. Value chain management also seeks to improve the business strategy
and make it more effective by grouping tasks according to function. Components in each function are analyzed to determine whether they generate
added value, and if they can be considered strengths or weaknesses relative to rival companies.
SFA
Abbreviation for “Sales Force Automation.”
Reference
CRM
Abbreviation for “Customer Relationship
Management.”
Reference
Business strategy
2
Reference
Chapter 2
“SFA” refers to the concept of using computers to support sales activities,
or a system that implements this approach. Optimization and standardization of sales activities is devised by managing the history of negotiations
(contact) with customers, and sharing customer information and sales techniques, etc.
CTI
“CTI” is technology that makes use of
computers linked to telephones or faxes. This technology automatically answers telephone calls and faxes, or assigns telephone calls to the appropriate
recipient depending on the caller.
Abbreviation for “Computer Telephony
Integration.”
Reference
Electronic Commerce
Refer to “Chapter 2-3-3 E-business.”
Reference
SCM
Abbreviation for “Supply Chain Management.”
74